Update: We’ve just added 29 product shots taken at today’s UK press launch. The Sony Alpha DSLR-A500 and DSLR-A550 will be available from the end of October 2009 for €699/$750 and €849/$950, respectively (RRP, body only). There’s also a selectable 7x/14x zoom function for a close-up confirmation of focus. The live image offers 100% field coverage, assisted by framing grid lines for precise composition. The Quick AF Live View of the A3x0 series has been carried over, and is joined by a new Manual Focus Check Live View mode, which assists with fine-tuning your composition and focus. The result is a single HDR image emulating the huge natural tonal range of human vision – with no PC or tripod needed. The Sony A500 and A550 use powerful algorithms to combine and optimise two successive frames in only 2 seconds, correcting any misalignment between frames when shooting handheld, which is Sony’s unique technology. Creative options are broadened by the new Auto HDR mode that captures a huge range of shadow and highlight detail in landscapes, interiors and other scenes. The new Speed Priority mode on the Sony A550 model raises the bar further still, shooting at 7 fps (with AF and AE setting maintained from the first frame ). Sustained shooting speeds of up to 4 frames per second (fps) can be achieved in Live View Mode, rising to 5 fps with the optical viewfinder. At the heart of both cameras is a new, unique to Sony, Exmor CMOS sensor that ensures crisp low-noise images, according to the manufacturer. Sony have just revealed the 12.3-megapixel Sony Alpha DSLR-A500 and 14.2-megapixel A550 digital single-lens reflex cameras with enhanced Live View, Auto HDR functionality and high-speed continuous shooting capabilities.
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